Is it outrageous that Apple continues to advertise on Twitter?

🔗 Thursday, 29 June 2023 • Cariad Eccleston • @cariad@gamedev.lgbt

My gut says yes.

Monochrome photograph of the first floor of the Exeter Princesshay Apple Store in the early morning
The first floor of Exeter Princesshay's Apple Store in the early morning.
© 2014 Cariad Eccleston

John Gruber asks and answers:

Is it outrageous that Apple continues to advertise on Twitter? I say no. But it feels a bit skeevy, and more than a little curious, that they choose to.

Is it outrageous? My gut said yes.

It’s outrageous that Apple would change their logo for Pride, publish some puff about “love is love”, then give their marketing money to a platform that removed trans folks' protection against harassment and considers “cis” a slur. It’s outrageous that Apple would be so hypocritical as to campaign for and against queer equality.

But you know what? Apple didn’t change their logo for Pride. Apple didn’t, as far as I can see, publish any performative solidarity.

There are no hypocrites at Apple Marketing. They went all-in on the guy who wants to imprison therapists who care for transgender youth and the platform being threatened with a daily $700,000 fine by the Australian government for hosting hate speech.

So, is it outrageous that Apple continues to advertise on Twitter? I agree with John and say no. But don’t let the bastards convince you we have allies in Cupertino while they’re funding hate.